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B2B DEMAND GENERATION MANAGER

Colorado Springs, CO
We are looking for a creative, team-first B2B marketing expert. The Demand Generation Manager will be responsible for tracking, analyzing and implementing all facets of  lead / demand generation activities. The right individual will have proven experience with demand generation marketing for B2B or SaaS companies as well as a strong command of marketing automation systems (such as HubSpot) as well as CRM systems (Salesforce.com).
Requirements:
  • 7+ years of experience in B2B lead / demand generation for technology companies
  • Bachelor’s degree from an accredited University in Business or a related Technical Discipline
  • Experience in enterprise software with a SaaS focus is strongly desired
Key Responsibilities:
  • Review and revise existing lead generation activities. Establish goals and then construct, organize and execute an overall lead generation strategy and systems.
  • Manage all campaign activities in Salesforce and report results (open rates, click rates, lead to opportunity and opportunity to close rates, etc.).
  • Monitor and make metric-based suggestions for improving the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs.
  • Analyze and report on the impact of demand creation activities on sales pipeline, revenue, close rates and sales cycle length.
  • Be an in-house expert and advocate for marketing automation and CRM systems.
  • Lead our efforts in segmentation, data importing, data cleanup, lead management, etc.
  • Help plan, organize and execute webinars, paid search, mass mailings, events, SEO, etc.
Very competitive salary and benefits!
Great company to work for!
Full relocation package is available!
Don't miss out! Apply now and we'll be in touch immediately with more specific details, salary information and to answer any questions!!

This position does NOT provide sponsorship so please do NOT apply if you require sponsorship.  Thank You

KP Recruiting Group 
"Bringing Talent to the Marketplace"

KP Recruiting Group is a well established and very respected recruiting firm.  We have built a strong reputation as a premier resource for providing highly qualified candidates for our clients.  We are very experienced in many industries and have a wide range of clients.  We will serve as your advocate during your career search!  Let us do the work for you!  There is never a fee for our services!



 

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