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Job Summary:


The US CRM Manager is an integral cross-functional role at our company’s, that is responsible for developing and leading multi-channel CRM programs that drive acquisition, foster engagement, and minimize churn. The role will manage day to day operations for building and deploying CRM campaigns as well as play an active role in the design and execution of our industry. The ideal candidate will be highly data-driven and able to effectively manage both strategic development and hands on execution.


Principal Duties and Responsibilities:


Lifecycle/Marketing Strategies

Leverage the right data and insights to develop and execute automated lifecycle campaigns personalized to key segments that drive actions across the customer journey by reaching users in the right channel with the right message. Design, manage, and analyze A/B tests for continually optimization to new and existing campaigns. Create lead acquisition funnels designed to take unknown users to known shoppers and feed our CRM programs.

Operations and Technology

Work with key agency partners and internal IT teams to build and deploy automated CRM journeys and always on marketing communications that are personalized to our key customer/consumer segments. Manage brand experience and content calendar and coordinate approval with cross-functional stakeholders. Lead implementation of new marketing solutions and process improvements.

Insights & Analytics

Track and report campaign performance and key customer/consumer insights. Set accountability of CRM KPIs and measure against internal and external benchmarks. Synthesize learnings and provide actionable solutions to drive continuous optimization.

Data Governance

Work with internal teams, vendors, and agency partners to ensure data is acquired and managed compliantly and consistently by adhering to governance frameworks. Validate and routinely audit data sources as key business owner.

This is not an exhaustive list of duties or functions.


Expected Areas of Skills/Knowledge/Abilities:


  • Proven record of building and managing multi-channel CRM strategies at scale.
  • Familiarity with email HTML, CSS and other common coding/scripting languages.
  • Operational knowledge of solutions like Salesforce Marketing Cloud, Interaction Studio, and Liveramp.
  • Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail.
  • Ability to identify better ways of working at scale through building new mechanisms and processes.
  • Excellent written and verbal communications skills with the ability to translate complex concepts into simple and intuitive communications .
  • Highly data driven and analytical with a test-and-learn mindset and the ability to turn learnings into actions to improve performance.
  • Team player with excellent leadership and interpersonal skills, particularly with diverse cultures.
  • Thrives on digital innovation and evaluating trends in a changing landscape.
  • Proven record to work with marketing teams and build brands.


Education/ Experience Requirements:


Basic qualifications:

  • Bachelor’s Degree required in Marketing or related field with 10+ years of work experience.


Preferred qualifications:

  • MBA.
Very competitive salary and benefits!
Great company to work for!
Full relocation package is available!
Don't miss out! Apply now and we'll be in touch immediately with more specific details, salary information and to answer any questions!!

This position does NOT provide sponsorship so please do NOT apply if you require sponsorship.  Thank You

KP Recruiting Group 
"Bringing Talent to the Marketplace"

KP Recruiting Group is a well established and very respected recruiting firm.  We have built a strong reputation as a premier resource for providing highly qualified candidates for our clients.  We are very experienced in many industries and have a wide range of clients.  We will serve as your advocate during your career search!  Let us do the work for you!  There is never a fee for our services!


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