You will be responsible for the development of marketing strategy and product strategic outlook, strategic planning, product, and clinical road map as well as a product launch for the Drug-Resistant Epilepsy (DRE) indication for VNS Therapy. Specifically, you will lead globally the Upstream Product Marketing strategy and new Product Marketing Planning, development, and maintenance of Brand Book and Core Claims. Reporting directly to the Head of Marketing for Epilepsy you will collaborate closely with regional (North America and International) marketing and sales teams, associated marketing staff, various commercial and product development areas (such as R&D, Product Developers, Graphic Design, Digital Marketing, Patient Marketing), and will lead cross-functional teams as required.
Develop the DRE marketing strategic plan to include product and clinical road maps and associated business cases, product launch plans, and product lifecycle management for healthcare practitioners, neurologists, and patient stakeholders.
Lead the integration of the DRE marketing strategic plan into the strategic plan during the annual planning process.
Develop and maintain epilepsy Brand books and Core Claims.
Conduct secondary market research and closely collaborate with Corporate Development teams for large-scale primary research: identify needs for market research, collaborate on the design of market research instruments, execution, as input for the marketing strategic plan.
Monitor environmental market conditions and trends that affect commercial strategy in collaboration with the Corporate Development team. A thorough understanding of global competitive behavior, clinical and technology trends, regulatory practice, and reimbursement policy is required.
Externally: partner with epilepsy and neuromodulation specialists to help them successfully deliver therapeutic solutions that advance treatment for patients while providing a meaningful impact on the healthcare system. Success is driven by regular Healthcare Professional engagement through formal Customer Advisory Board participation and regular field travel.
Internally: develop a strong partnership with key stakeholders such as the regional commercial leader’s team (North America and International) and partners/colleagues such as downstream marketing, digital marketing, commercial and professional education teams, R&D and CQR across the globe to support the development the field marketing promotion and professional education platforms.
Regular review of the business and quality goals and plans to assess the effectiveness of programs, strategies, and tactics. Apply LBS (Business System) and develop the metrics designed to analyze and understand the effective implementation and execution of all programs.
Oversee the entire budgeting process including applications, monthly accruals, and quarter-end and year-end reconciliation.
Resource Management - lead the formal structure and activities necessary for the department to meet its objectives.
Communications - manage the dissemination of information throughout the marketing department, between marketing and other functions, and between the Business and its customers.
Work cross-functionally within the Business to solve highly unusual and complex problems that have a broad business impact.
Manage and oversee all vendor relationships, i.e., advertising agency, medical education agency, public relations group, all printing contracts, and detailed specifications held by outside groups involved in the DRE product development process.
Hire, train, manage and develop personnel necessary to carry out departmental goal achievement.
Minimum Qualifications & Responsibilities
BA /BS Degree required, preferably in Engineering or Science and Technology
7 years experience in upstream marketing or in a combination of downstream and upstream. Marketing required, preferably in: Neurology, neuromodulation or related discipline or Neuroscience / Pharmaceutical products
Successful track record in launching new products, globally
Previous experience in driving the voice of the customer from product definitions and product roadmap perspective
Healthcare industry, pharmaceutical or device marketing experience (2+ years required, 5+ desirable)
Direct, in-market field engagement experience with Healthcare Professionals; preferably in a traditional sales or field-based customer support role.
Management experience (marketing and/or sales)
Excellent written and verbal communications, management, and leadership skills
Excellent knowledge of company products and competition required
Proven strong leadership and communication skills, ability to develop a strategic vision
Solid people management skills with direct and indirect teams
Analytical decision-maker with a dynamic and pragmatic problem-solving attitude