The Marketing Program Manager role will building strategic marketing plans while deeply understanding the core client and customer experience. In addition, major functions of the role include project management (leading a cross-functional team throughout Marketing), analysis (reporting/recommendations based on results), working with business areas and the field force, presenting to different layers in the organization, promoting confidence and multi-tasking while being able to identify and resolve risks to ensure marketing programs go-to-market on time and on budget while supporting overall Marketing strategy.
Due to the coronavirus (COVID-19) pandemic, we are currently limiting the number of employees in our offices. This position will begin working in a remote capacity and will be expected to return to the assigned office location following a broader return to work announcement.
How does a Marketing Program Manager make an impact?
- Establishes & evaluates processes and conducts analysis to determine opportunities for improvement; prepares findings, develops custom reports, and presents results. Develops standards for analysis, development, and maintenance across marketing division.
- Develops detailed business and/or technical requirements. Writes test strategies and test cases. Conducts acceptance testing, regression testing and navigation testing. Performs testing for applicable marketing systems, applications, campaigns and programs.
- Performs administrative functions with internal databases and other vendors. Ensures the accuracy of pertinent administrative data and the health and integrity of marketing systems.
Do you have what we’re looking for?
- Marketing knowledge – in-depth understanding of marketing fundamentals and strategy including integrated marketing, customer experience, marketing plans, and go-to-market.
- Project Management – being able to build tactical plans, customer journeys, timelines, issues docs, manage the project as well as the team to keep them on track and campaigns executed on time/budget.
- Presentation/speaking skills – concisely build recommendations and speak to them (with confidence and ability to answer tough questions).
- Analysis – ability to ask the right questions to get to root causes of issues. High level ability to understand data flow and data personalization. (Marketing automation is a plus, but the ability to understand the process rather than knowing the tools is most important).
- Typically requires Bachelor’s degree and at least 5 years of marketing information systems or related experience (or equivalent, such as 7 years of experience or Master’s degree and 3 years of experience).