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Marketing Program Manager

Bloomington, IL

The Marketing Program Manager role will building strategic marketing plans while deeply understanding the core client and customer experience. In addition, major functions of the role include project management (leading a cross-functional team throughout Marketing), analysis (reporting/recommendations based on results), working with business areas and the field force, presenting to different layers in the organization, promoting confidence and multi-tasking while being able to identify and resolve risks to ensure marketing programs go-to-market on time and on budget while supporting overall Marketing strategy.

Due to the coronavirus (COVID-19) pandemic, we are currently limiting the number of employees in our offices. This position will begin working in a remote capacity and will be expected to return to the assigned office location following a broader return to work announcement.

How does a Marketing Program Manager make an impact?

  • Establishes & evaluates processes and conducts analysis to determine opportunities for improvement; prepares findings, develops custom reports, and presents results. Develops standards for analysis, development, and maintenance across marketing division.
  • Develops detailed business and/or technical requirements. Writes test strategies and test cases. Conducts acceptance testing, regression testing and navigation testing. Performs testing for applicable marketing systems, applications, campaigns and programs.
  • Performs administrative functions with internal databases and other vendors. Ensures the accuracy of pertinent administrative data and the health and integrity of marketing systems.

 

 

Qualifications:

Do you have what we’re looking for?

  • Marketing knowledge – in-depth understanding of marketing fundamentals and strategy including integrated marketing, customer experience, marketing plans, and go-to-market.
  • Project Management – being able to build tactical plans, customer journeys, timelines, issues docs, manage the project as well as the team to keep them on track and campaigns executed on time/budget.
  • Presentation/speaking skills – concisely build recommendations and speak to them (with confidence and ability to answer tough questions).
  • Analysis – ability to ask the right questions to get to root causes of issues. High level ability to understand data flow and data personalization. (Marketing automation is a plus, but the ability to understand the process rather than knowing the tools is most important).
  • Typically requires Bachelor’s degree and at least 5 years of marketing information systems or related experience (or equivalent, such as 7 years of experience or Master’s degree and 3 years of experience).
KP RECRUITING GROUP
 
KP Recruiting Group was started to create a world-wide network of multi-level, highly skilled talent; that are either experts or working to become one, in their respective fields. Our process involves focusing on the talent, skills, and experience of an individual as a key indicator of the present and future value that they will bring to any organization.

In establishing a network, we are able to forge genuine relationships with talent and gain valuable insight that allows us to understand what motivates them. This data allows us to give strategic advice to our partners as they go through the process of managing their human capital.

See our jobs and apply here: https://kprecruitinggroup.catsone.com/careers/7781-General

 
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