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Sr. Campaign Media Planning Manager

Hoboken, New jersey

Our client is seeking an experienced Lead Campaign Manager to help scale and grow the Campaign Management organization. This seasoned Lead Campaign Manager will report to the Head of Campaign Management and will be responsible in delivering all campaign executions, whilst growing and developing a team of campaign managers.

The ideal candidate will strategically lead their key retail vertical, while navigating the cross-functional Omni channels. The candidate will have extensive campaign management background with a strong understanding of cross-network online marketing solutions. They will also be responsible for leading, coaching and influencing their direct reports and leadership.

The ideal candidate will have a strong baseline knowledge of how a digital media business operates so they have an understanding of the various interdependencies and hand-offs across the functional teams in order to create and implement large scale strategies across a 500+ organization.

Responsibilities

Manage a team of campaign managers responsible for managing and delivering ~$115M in advertising revenue.
Drive efficiency in processes and apply it to scale to greater campaign management organization
Develop and implement media planning and strategy playbooks by industry to create ongoing shared learnings and best practices.
Own the daily functional management, triaging and conflict resolution of issues for your campaign management team.
Instill strong operational rigor and discipline across the team to ensure standardization and harmonization of workflow across cross-functional teams.
Attend supplier calls, as needed, to provide leadership coverage
Partner with the Head of Campaign Management on ongoing training and learning development for the campaign management team ranging from industry to soft skills.
Develop and deliver regular reporting on overall campaign stats (i.e. performance, coverage, workload, etc)
Coach and mentor a high performing team of Campaign Managers on performance goals and career growth
Act as SME on each Product Types (Display, Search, Social, etc.)
Understand upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
Lead overall campaign maintenance, including internal questions regarding tracking and status of various campaigns
Responsible for ensuring high quality of campaigns execution working within team SLAs making sure process is being followed.
Develop, grow, and maintain relationships with internal teams through exceptional client service
Work with media partners to ensure accurate platform implementation
Troubleshoot issues on all pre-production and live campaigns


Preferred Qualifications
7+ years of experience in bid management, campaign management/optimization, or digital media operations within search, publisher display media, network media buys, and/or social media
1-3+ years of management, mentorship, and/or lead responsibilities.
Strong analytical thinking and the ability to clearly communicate findings and solutions, both written and verbal
Strong understanding of the advertising technology and data/performance measurement trends
Demonstrable success as a leader of change, by achieving operational excellence by optimizing processes and systems.
Demonstrates strong leadership with the ability to build, train, coach and develop a high performing team.
Ability to move fast, be bold, and thrive in a dynamic, quickly changing environment
Ability to effectively influence and communicate cross-functionally with a strong focus on collaboration
Strong project management skills
Excellent communication and writing skills
Capability to work proactively under pressure and handling multiple ad hoc requests
Ability to advise partners on best practices and areas of opportunity


Minimum Qualifications...
Bachelor degree in business or related field

KP RECRUITING GROUP
 
KP Recruiting Group was started to create a world-wide network of multi-level, highly skilled talent; that are either experts or working to become one, in their respective fields. Our process involves focusing on the talent, skills, and experience of an individual as a key indicator of the present and future value that they will bring to any organization.

In establishing a network, we are able to forge genuine relationships with talent and gain valuable insight that allows us to understand what motivates them. This data allows us to give strategic advice to our partners as they go through the process of managing their human capital.

See our jobs and apply here: https://kprecruitinggroup.catsone.com/careers/7781-General

 
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