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GLOBAL MARKETING PROGRAMS MANAGER - GENETICS/ONCOLOGY

CALIFORNIA CITY, CA · Biotech/Pharmaceutical

We are searching for an experienced Global Marketing Programs Manager to join our Global Commercial marketing team who will support our acquisition of Resolution Bioscience, a technology company with a focus on enabling circulating, cell-free DNA (cfDNA) for cancer diagnostics & monitoring.

 Your programs will generate demand through innovative marketing strategies that grow our business and capture market share. The ideal candidate is an experienced molecular diagnostics marketer who has demonstrated success in developing and executing on marketing campaigns in support of product launch and commercialization in a regulated setting.  This role will strategically collaborate with business development, divisional product marketing teams and leaders across the genomics division (DGG) to develop business cases and strong campaign plans and will additionally report the success of tactics within their marketing campaigns to Management. This role reports to the Director of Cancer Marketing Programs for DGG.

Primary responsibilities:

 

 
  • Coordinate campaign development and deployment, align deployment, and deliver updates to parters
  • Collaborate with global field marketing to:
    • analyze related competitive information, market, and customer data
    • facilitate effective program development that meets multi-regional needs
    • ensure global efficacy of programs and align execution
  • Collaborate with product managers, other DGG commercial marketing MPMs, and marketing communications professionals to develop product messaging, translating it into marketing collateral, promotion, and commercialization plans
  • Coordinate with other DGG divisions and functions to align programs as well as support the synergistic overall DGG marketing message and strategy
  • Report and monitor campaign performance to commercialization and product marketing management, suggest and implement improvements in order to optimize campaign return on investment (ROI), and improve business impact
  • Support the product marketing team with the planning and development of key marketing materials such as digital assets, brochures, datasheets, and posters.
  • Understand and drive campaigns in a regulated environment, partnering with legal and regulatory compliance teams

REQUIREMENTS-

Bachelor’s degree in healthcare/biomedical, biological sciences, genetics, bioinformatics or other r
5+ years’ experience in a sales/marketing role with at least 3 years experience in marketing
Background in oncology (through education or field experience)
Experience in marketing or sales in the molecular diagnostics or regulated environments
Experience marketing products to clinicians and oncologists
Professional coursework in marketing, MBA preferred
Experience in genetics/genomics market (NGS/qPCR preferred) & oncology market
Experience developing global marketing programs to drive demand for new and existing diagnostic prod
Effective project management and organizational skills
Ability to develop, lead and align campaigns and programs around corporate and divisional strategic
Strong oral and written communication skills (English) including the ability to clearly present reco
Have flexibility in working hours
Travel up to 25% to collect VoC and/or represent Agilent at internal and external events
KP RECRUITING GROUP
 
KP Recruiting Group was started to create a world-wide network of multi-level, highly skilled talent; that are either experts or working to become one, in their respective fields. Our process involves focusing on the talent, skills, and experience of an individual as a key indicator of the present and future value that they will bring to any organization.

In establishing a network, we are able to forge genuine relationships with talent and gain valuable insight that allows us to understand what motivates them. This data allows us to give strategic advice to our partners as they go through the process of managing their human capital.

See our jobs and apply here: https://kprecruitinggroup.catsone.com/careers/7781-General

 
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