Digital Analytics Manager

Location: New York, NY
Date Posted: 12-03-2017
The Manager in Digital Analytics will be responsible for working closely with Digital Product Managers, Content Strategists, and Marketing Campaign Managers to deliver insights around our audience and overall Digital Experience.They will be developing and deploying advanced analytics to support Marketing in exploring new segmentation opportunities and effectively measure the value of the organization’s digital initiatives. 
 
Responsibilities of this role include:
Generate and deliver actionable, data-driven insights to help drive improvements to our customer experience. Build and maintain predictive models, perform segmentation analyses, and create optimization algorithms to identify desirable target and campaign optimization opportunities. Build and maintain clear/concise recurring reports that measure and track success. Design new metrics and enhance existing KPIs to support the future state of the business. Tell the story - communicate insights and recommendations to business partners and leaders
 
Qualifications
5 years of Experience in Web Analytics tools required (ie. Adobe Analytics, Google Analytics)Experience developing model and non-model based segmentation and targeting required (experience in financial services industry a plus)Ability to process clean data - transformations and categorical variable coding.  Comfortable with applied data sciences (such as statistics, applied math, physics, etc.)Proficiency in SQL, R and Python a plus. Experience in big data, machine learning, and data mining a plus
 
Minimum Bachelor’s degree in Economics, Math, Statistics, Computer Science, or other quantitative discipline required
 
Candidate Must Have:
  • Adobe Analytics
  • SQL
  • Reporting
  • Modeling
Very competitive salary and benefits!
Great company to work for!
Full relocation package is available!
Don't miss out! Apply now and we'll be in touch immediately with more specific details, salary information and to answer any questions!!

This position does NOT provide sponsorship so please do NOT apply if you require sponsorship.  Thank You

KP Recruiting Group 
"Bringing Talent to the Marketplace"

KP Recruiting Group is a well established and very respected recruiting firm.  We have built a strong reputation as a premier resource for providing highly qualified candidates for our clients.  We are very experienced in many industries and have a wide range of clients.  We will serve as your advocate during your career search!  Let us do the work for you!  There is never a fee for our services!



 
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