SR. MANAGER INNOVATION, SEARCH MARKETING

Location: San Francisco, CA
Date Posted: 12-17-2017
Job Description
 We connect fans with their favorite teams, shows and artists and introduce them to the ones they'll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™.
 
 THE OPPORTUNITY:
  We are looking for a Paid Search Innovation Lead with a thirst for continual improvement, agility, data, and action to drive our core marketing channel to the next frontiers of possibility and growth. This role will be pivotal to shaping and achieving our global growth strategy in 2018 and beyond, through leading our paid search innovation program to continuously test and implement new paid search marketing approaches.
LOCATION: The Paid Search Innovation Lead is based in San Francisco, CAJOB RESPONSIBILITIES:Own and drive a sizable revenue for the company with defined ROI growth targets via high-intensity experimentation to continuously elevate paid search marketing performance. As a senior leader of the Paid Search Innovation team, you will:Engage and present Paid Search Innovation plan and performance to CxO and General Manager level audience.Set and meet aggressive aspirations for innovation rate and performance improvement in paid search and help develop Paid Search strategy in support of overall business strategy.Lead the Paid Search innovation team to:Deeply analyze and understand current paid search performance and search marketing practices of key competitors in order to identify potential opportunities.Continuously generate ideas to improve paid search performance, including campaign strategy, keyword portfolio development, creative, landing page optimization and bidding.Collaborate with vendors and cross-functional stakeholders to develop and launch analytically-sound A/B and multivariate tests to pilot these ideas in an agile manner – including measuring impact, capturing customer learnings, refining successive tests, and scaling successes.Work with engineering to deliver new features and enhancements that bring search engine marketing innovations to market that improve performance or efficiency  Collaborate cross-functionally and with external partners to improve our test-and-learn approach, including agile processes, testing frameworks, and measurement approaches.Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for paid search.Lead the innovation team to identify new sources of innovation, including new data, technologies / features, and best practices based on market evolution and competitive actions.Be fiercely competitive and engender a sense of urgency, creativity, and curiosity for how we continue to improve our paid search performance both within our paid search and across the marketing team.Continuously strengthen relationships across the innovation pod (including analytics, product, data science, external partners)  to enable greater performance.Manage, coach and mentor talented Paid Search Innovation team members to nurture their strengths and provide opportunities for continued growth.
 
JOB REQUIREMENTS:10+ years of relevant digital marketing and strategy experience, with active / hands-on performance marketing experience a plus.Seasoned manager of high-performance teams with experience building collaborative and high-achieving teams and coaching/growing team members.Exceptional analytical and problem-solving skills with previous experience structuring and performing complex analysis in the digital marketing space.Proven track record of leading large teams to achieve step-change improvements while working collaboratively with team members from all levels; experience leading agile teams a plus.Powerful communicator with ability to engage and influence senior management.Deep understanding of paid search optimization concepts across levers (e.g., bidding & keyword strategy, targeting, creative and landing page)Familiarity with core performance marketing platforms, automated bidding tools and other marketing analytics tools, including any of:Google AdWords, Bing Ads, DoubleClick Suite, Adobe Analytics (fka Omniture) & broader Adobe Marketing Cloud, LiveRamp, SalesForce Marketing Cloud & Ad StudioWorking knowledge of SQL a plusPassion for live events - sports/concert/entertainment enthusiast a plus
Very competitive salary and benefits!
Great company to work for!
Full relocation package is available!
Don't miss out! Apply now and we'll be in touch immediately with more specific details, salary information and to answer any questions!!

This position does NOT provide sponsorship so please do NOT apply if you require sponsorship.  Thank You

KP Recruiting Group 
"Bringing Talent to the Marketplace"

KP Recruiting Group is a well established and very respected recruiting firm.  We have built a strong reputation as a premier resource for providing highly qualified candidates for our clients.  We are very experienced in many industries and have a wide range of clients.  We will serve as your advocate during your career search!  Let us do the work for you!  There is never a fee for our services!



 
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