SR. GLOBAL PRODUCT MANAGER-MED DEVICE

Location: PRINCETON, NJ
Date Posted: 06-26-2018
This position performs activities such as ongoing assessment of new ideas, market research, marketing plan/buying process, product positioning and segmentation, pricing strategy, and global financial valuations.  This position also may create new product launch packet materials/tools.

 

Manages new product development marketing activities for specific products within the respective Group, including new idea review and recommendations, concept and design development, technique development, project management and market introduction
Actively mentors less-experienced group members in Marketing-related areas
Recommends product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, labeling revisions, clinical studies, manufacturing and customer service/operations support for existing product line(s) which would ultimately build the value of the product line and maximize product line earnings
Determines strategic product line decisions such as priority of product or line enhancements which optimize organizational goals and objectives by evaluating competitors’ products and by determining market share and market trends; keeps others informed by maintaining and distributing competitive comparisons and evaluations
Develops product oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as web sites, brochures and seminars
Monitors product development progress with engineering, manufacturing, regulatory affairs and related departments to ensure product line objectives are achieved on a timely basis
Prepares annual budget forecasts for the marketing functions related to the product line(s)
Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, participation in key meetings and conferences to ensure company and products are perceived superior relative to the competition Collaborates with sales to ensure a high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive as well as proactive
Establishes and maintains key close professional relationships with internal and external constituents to stay abreast of new market opportunities. Continually pushes for new innovations within existing product line
Routinely interfaces with the managers/directors of other product lines offered by the company to fully understand the relationships within the portfolio of products offered by the Company
Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the lifecycle of the product
Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, etc.
Supports the Company’s medical education initiative by assisting in the preparation and running of surgeon training courses which may include didactic and cadaver labs


Bachelor’s degree required
MBA strongly preferred
5+ years of experience within the medical device, pharmaceutical, biological industry, or closely related
Performed quantitative analysis to guide global/regional performance and decision making
Created components of comprehensive global marketing plans
Managed elements of new product commercialization launch
Experience getting first-hand customer information and using it for improvements (e.g. KOLs, market research, VOC)
Effectively worked with both direct and indirect sales force to achieve result
Implemented elements of brand positioning strategies that resulted in incremental demand for product
Experience working with a best in class repeatable marketing methodology is a plus
Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)
Strong analytic, technical and conceptual aptitude
Proven strategic planning and implementation capabilities
Average travel requirement is approximately 45%
Very competitive salary and benefits!
Great company to work for!
Full relocation package is available!
Don't miss out! Apply now and we'll be in touch immediately with more specific details, salary information and to answer any questions!!

This position does NOT provide sponsorship so please do NOT apply if you require sponsorship.  Thank You

KP Recruiting Group 
"Bringing Talent to the Marketplace"

KP Recruiting Group is a well established and very respected recruiting firm.  We have built a strong reputation as a premier resource for providing highly qualified candidates for our clients.  We are very experienced in many industries and have a wide range of clients.  We will serve as your advocate during your career search!  Let us do the work for you!  There is never a fee for our services!



 
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