PAID SEARCH MANAGER

Location: SUNNYVALE, CA
Date Posted: 07-24-2018
We are pleased to present the following job opportunity with our client!  Take a look and if you meet the requirements please submit your resume and we'll be in touch if you're a good fit!
 
The SEM Manager will manage a portfolio of campaigns and develop SEM optimization plans to drive revenue efficiently for the Consumer Business Unit in the Americas region, in collaboration with senior management and cross-functional teams, including analytics, creative, product marketing, optimization, legal, finance, and other marketing channels.
This role requires the ability to deliver on SEM strategies and tactics, own a number and plan, and manage day to day SEM account management (keyword management, account structure, ad copy, landing page, and bid optimization). Experience in managing SEM in-house is a strong requirement for this role.
 
Responsibilities:
 
  • Develop SEM strategies and roadmaps to drive volume, efficient CPAs, and profit margins in accordance with company targets.
  • Monitor, review, and report on Americas SEM activities and results to Team Lead. Manage and effectively pace large budgets; understand the importance of financial metrics.
  • Drive the execution, best practice implementations, and optimization of SEM programs, including keyword expansion, account structure, ad copy, landing pages, and keyword bid management for the assigned portfolio.
  • Serve as a subject matter/domain area expert on multiple projects.
  • Stay abreast of and share changes in search engine signals, market share, competitive landscape, and new advances in search engine marketing
  • With Team Lead and Marketing Analytics, drive forecasting and budgeting for the assigned portfolio.
  • Collaborate with cross-functional teams including other marketing channels, analytics, product marketing, legal and the eCommerce platform teams
Qualifications:
  • Bachelor's Degree with a marketing or quantitative background.
  • 8+ years of experience of account management & optimization of large-scale paid search programs, preferably for well-established e-Commerce sites and subscription models.
  • AdWords certified
  • 1+ years of Experience with bid management platforms / automation tools such as Marin, Kenshoo or DoubleClick
  • Takes initiative to get projects completed, including the ability to collaborate with cross-functional teams
  • Data driven, performance marketing, and sales mindset, with the drive to deliver on quarterly revenue and CPA targets
  • SEM copy writing skills
  • Analytical problem solver with experience with Adobe Site Catalyst and Google Analytics
Very competitive salary and benefits!
Great company to work for!
Full relocation package is available!
Don't miss out! Apply now and we'll be in touch immediately with more specific details, salary information and to answer any questions!!

This position does NOT provide sponsorship so please do NOT apply if you require sponsorship.  Thank You

KP Recruiting Group 
"Bringing Talent to the Marketplace"

KP Recruiting Group is a well established and very respected recruiting firm.  We have built a strong reputation as a premier resource for providing highly qualified candidates for our clients.  We are very experienced in many industries and have a wide range of clients.  We will serve as your advocate during your career search!  Let us do the work for you!  There is never a fee for our services!



 
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