SEM DIRECTOR

Location: San Francisco, CA
Date Posted: 08-13-2018
We are pleased to present the following job opportunity with our client!  Take a look and if you meet the requirements please submit your resume and we'll be in touch if you're a good fit!
 
This role requires a leader who has managed a large multi-million dollar budget, has experience managing an in-house SEM team, the ability to operate on both strategic and tactical levels, touching all aspects of the search marketing roadmap including keyword management, account structure, ad copy, landing page, and bid optimization. A strong background in search strategy, operations and team development are required for this role. Managing a subscription model is a plus.
 
Responsibilities:
  • Act as a strong business leader of the Americas search marketing channel. Ensure revenue, ROAS, and other business goals are met.
  • Develop SEM strategies and roadmaps to drive demand, revenue, and profit margins in accordance with company targets
  • Hands on SEM experience required to audit team’s campaigns and opportunities, create strategies for growth, and report on Americas SEM activities and results.
  • Lead the planning, best practice implementation, innovation, and optimization of SEM programs, including keyword expansion, account structure, ad copy, landing pages, and keyword bid management
  • Provide POVs ongoing as a subject matter/domain area expert on SEM both internally and externally to partners to keep strategies current and positioned for growth.
  • Stay abreast of and share changes in search engine signals, market share, competitive landscape, and new advances in search engine marketing
  • Responsible for forecasting and budgeting
  • Collaborate with cross-functional teams including other marketing channels, analytics, product marketing, legal and the eCommerce platform teams
  • Manage relationships with SEM related vendors and engines to ensure milestones and deliverables are met.
  • Work cross functionally to ensure team is supported and prioritized for landing page optimization and pricing/promotion testing.
Qualifications:
  • Bachelor's Degree with a strong quantitative background. Master's Degree preferred.
  • 7+ years of experience managing & optimizing in-house large-scale paid search programs, preferably for well-established e-Commerce sites – subscription model experience is a plus!
  • 2+ years direct employee management/supervision experience
  • Great leadership skills including the ability to collaborate with cross-functional teams.
  • Ability to drive ideas from concept to completion through superior organizational and project management
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment, with an eagerness to consistently exceed objectives and improve processes
  • An organized, self-motivated individual with great attention to detail and focus on quality of results; a good team player.
  • Exposure to non-paid-search marketing campaigns, such as contextual ads, display ads, product listing ads, shopping engines, Facebook ads
  • Experience in using keyword bid management tools
  • Exceptional copy writing skills
  • Experience with Adobe Test & Target, Adobe Site Catalyst, and Google Analytics
  • Proficiency in SQL, Business Objects, HTML, and MS Access is a plus.
Very competitive salary and benefits!
Great company to work for!
Full relocation package is available!
Don't miss out! Apply now and we'll be in touch immediately with more specific details, salary information and to answer any questions!!

This position does NOT provide sponsorship so please do NOT apply if you require sponsorship.  Thank You

KP Recruiting Group 
"Bringing Talent to the Marketplace"

KP Recruiting Group is a well established and very respected recruiting firm.  We have built a strong reputation as a premier resource for providing highly qualified candidates for our clients.  We are very experienced in many industries and have a wide range of clients.  We will serve as your advocate during your career search!  Let us do the work for you!  There is never a fee for our services!



 
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