Integrated Media Planner

Location: Bloomington, IL
Date Posted: 08-19-2018
We are pleased to present the following job opportunity with our client!  Take a look and if you meet the requirements please submit your resume and we'll be in touch if you're a good fit!
 
Our client is seeking an Integrated Media Planner to join our corporate marketing team in Bloomington, IL. The person in this role leads media strategy and tactical execution across a range of campaigns to help achieve our national and local business goals. Serves as part of a cross functional team and collaborates with both external agencies and media partners to produce effective media strategies based on consumer and business insights. Assists in defining our KPI’s for media investment as well as provides mid-campaign performance analysis and optimization recommendations.
 
Responsibilities:
  • Executes digital media campaigns on multiple platforms.
  • Directs implementation of advertising buys, sends appropriate assets to publishers or agency partners. 
  • Monitors campaigns throughout entire lifecycle – resolving performance issues. Tracks results, optimizes and reports to campaign managers and management.
     
Preferred Qualifications:
  • Has knowledge supporting or experience executing some of the following tactics: paid social marketing, digital display advertising, video advertising, search engine marketing, programmatic platforms, custom content partnerships, sponsorships, and influencer marketing campaigns. Experience with tools such as DMP’s and marketing automation a plus.
  • Able to write media briefs and translate business goals into media KPI’s.
  • Comfortable supporting implementation of tagging to facilitate reporting and optimization. Tests landing pages and digital flows for QA purposes as well as provides optimization suggestions. Web analytics experience a plus.
  • Produces post-campaign summaries with key learning to inform future campaign planning and strategy.
  • Acts as a liaison with advertising agencies, outside management firms and promotional partners.
  • Collaborates well within a cross functional team in areas such as PR, marketing operations, event execution, social marketing, consumer insights, creative development, digital marketing, and compliance as examples.
  • Works closely with the creative resources team to keep assets aligned to the corporate brand standards. In addition, provides feedback on creative performance and testing.
  • Communicates with all levels of management at corporate and regional offices to support marketing communication strategies and projects.
  • A mix of digital and traditional background is ideal although an emphasis will be placed on digital marketing experience.
      
Required Qualifications:
  • Typically requires:
  • Bachelor’s degree and at least 2 years of media marketing, advertising or related experience OR,
  • Master’s degree and no experience OR,
  • At least 4years of media marketing, advertising or related experience.
Very competitive salary and benefits!
Great company to work for!
Full relocation package is available!
Don't miss out! Apply now and we'll be in touch immediately with more specific details, salary information and to answer any questions!!

This position does NOT provide sponsorship so please do NOT apply if you require sponsorship.  Thank You

KP Recruiting Group 
"Bringing Talent to the Marketplace"

KP Recruiting Group is a well established and very respected recruiting firm.  We have built a strong reputation as a premier resource for providing highly qualified candidates for our clients.  We are very experienced in many industries and have a wide range of clients.  We will serve as your advocate during your career search!  Let us do the work for you!  There is never a fee for our services!



 
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