SR. FIELD MARKETING MANAGER-B2B

Location: Chicago, IL
Date Posted: 09-10-2018
We are pleased to present the following job opportunity with our client!  Take a look and if you meet the requirements please submit your resume and we'll be in touch if you're a good fit!
 
As a Sr. Field Marketing Manager you will develop, execute and measure regional marketing plans to create awareness, build and accelerate regional sales pipeline, and engage with prospects and customers in region. You will leverage your experience to deliver pipeline-impacting campaigns, events, customer events, account-based marketing, and channel partner programs. With tight alignment with regional sales, you will continually evaluate marketing programs against quarterly goals to ensure positive contributions for new business and expansion pipeline. You will also work closely with the consumer-focused local marketing teams to expand their initiatives to the business community, as appropriate. This role supports enterprise, mid-market, and small business segments. You are accountable, not afraid to take ownership, and most importantly, ready to test and innovate your programs across the buyer’s journey.
  
Qualifications 
  • 6-8 years of experience planning and executing field marketing strategies and events for a B2B technology company
  • Demonstrable expertise in account-based marketing strategies, tactics, technologies and campaign measurement
  • Deep understanding of the demand waterfall and conversion optimization strategies
  • Strong sense of accountability and ownership, an ability to manage your programs and clearly communicate your results back to the organization
  • Strong cross-functional team/project management, interpersonal, and influencing skills
  • Experience utilizing Salesforce, Marketo, and/or other CRM/automation tools required.
  • Thrive in a fast-paced environment and willing to travel within territory
  • Bachelor’s degree in marketing, business, or communications
Responsibilities 
  • Be accountable for regional demand generation goals (MQLs, SQLs) and lead flow to ensure lead volume and funnel efficiencies are optimized and in-line with sales pipeline goals.
  • Own enablement of the regional sales development representatives for your regional campaigns, and track lead follow-up for leads in your region.
  • Develop a deep understanding of the business; think and act like a regional GM to further develop the GTM strategy with fresh ideas.
  • Act as primary marketing contact with local sales team and leaders, including regular participation in sales team calls, in-person meetings, and planning sessions.
  • Execute on local event strategy, tactical plans and project manage from beginning to end including all logistics, onsite execution and post-event analysis for our participation in industry trade shows, internal sales meetings, customer and partner events.
  • Work closely with Product Marketing to identify additional assets and content required for effective local demand generation programs to support the buyers journey.
  • Manage regional marketing budget, purchase requisitions, and vendors.
Very competitive salary and benefits!
Great company to work for!
Full relocation package is available!
Don't miss out! Apply now and we'll be in touch immediately with more specific details, salary information and to answer any questions!!

This position does NOT provide sponsorship so please do NOT apply if you require sponsorship.  Thank You

KP Recruiting Group 
"Bringing Talent to the Marketplace"

KP Recruiting Group is a well established and very respected recruiting firm.  We have built a strong reputation as a premier resource for providing highly qualified candidates for our clients.  We are very experienced in many industries and have a wide range of clients.  We will serve as your advocate during your career search!  Let us do the work for you!  There is never a fee for our services!



 
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