AVP, 529 College Savings Manager

Location: New York, NY
Date Posted: 10-21-2016
Job Description : The Assistant Vice President for 529 Plan Marketing is responsible for developing and implementing marketing strategies and campaigns supporting college savings business. He or she will have direct responsibility for managing the marketing for a major state 529 program. This is a client-facing position that requires excellent interpersonal, relationship management and organizational skills.

This position is part of the Integrated Marketing team, which is a cross-functional group responsible for managing marketing initiatives and campaigns across several distribution channels. The role requires a diverse skill set and the ability to execute on most aspects of marketing plans including: planning and budgeting, project management, content development and syndication, and measurement and analysis.

Candidates for this position must be detail-oriented and self-directed. The ideal candidate has experience working with 529 plans and is a quick learner who thrives in a deadline driven environment. Exceptional customer focus and vendor management skills are crucial.

•Work closely with state clients and local agencies to develop strategic marketing and advertising plans for the state’s 529 plans, for both direct and the intermediary, advisor-sold channel.
•Manage a plan-specific suite of materials and websites. This includes the development of content and providing design direction to both internal creative and web development teams and external agencies
•Work closely with internal product, legal, marketing, web development, distribution and transfer agency teams to ensure excellent client satisfaction
•Manage relationships with internal and external agencies including digital agencies, media planners, PR agencies, creative and design shops utilized for state sponsored plan
•Demonstrate subject matter expertise to state clients and present marketing plans and updates at board meetings
•Monitor and track the effectiveness of marketing efforts. Periodically report results to senior management, internal and external partners, and state clients
•Track individual state budgets and expenses. Reconcile vendor invoices and ensure that vendors are paid promptly
•Research market trends and needs. Identify potential opportunities for Distribution team
•Identify and develop thought leadership content
•Act as 529 and College Savings advocate and champion to internal and external audiences

•Excellent relationship management and collaborative skills
•Ability to efficiently manage projects – large and small. Must be able to manage multiple projects simultaneously
•Strong communication, analytical and presentation skills
•Fast learner who is flexible and adap. Must be able to respond to changing business needs
•Highly motivated, proactive, and resourceful
•Bachelor's degree
•7 to 10 years of successful work experience in financial services marketing
•Demonstrated experience in integrated marketing campaign management
•Budget management, organization and excellent project management skills
•Proficient in the use of digital marketing channels and strong knowledge of when and how print collateral should be developed and deployed
•Polished with effective communication and interpersonal skills
•Experience with 529 and college savings markets
•Ability to travel
Candidate Must Have : 529,Relationship Management,Project Management,Marketing,College Savings
Very competitive salary and benefits!
Great company to work for!
Full relocation package is available!
Don't miss out! Apply now and we'll be in touch immediately with more specific details, salary information and to answer any questions!!

This position does NOT provide sponsorship so please do NOT apply if you require sponsorship.  Thank You

KP Recruiting Group 
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