Channel Marketing Manager-Consumer Products/Sports/Golf

Location: Southern Pines, NC
Date Posted: 10-22-2016
This key position will lead channel marketing activities at key national golf retailers and regional green grass facilities. Key activities for the position include leading merchandising, promotional strategy & execution, co-op activities, new product introductions with customers, and database marketing.

Channel Marketing is an essential part of our integrated marketing approach. This role will serve as the subject matter expert, possessing and sharing a deep understanding of channel marketing in a consumer driven business, while co-developing go-to-market plans in collaboration with key customers to drive sales for our customers and our brand. The role reports directly into the head of Marketing.

The ideal candidate is passionate about brand building & pragmatic approaches to strengthening a business, a self-starter with a strategic mind-set and proven executional expertise gained with a sports brand, CPG, or comparable industry, while having a passion for the game of golf.

Essential Functions include:
• Develop and lead key strategic consumer shopping experience roadmaps including merchandising, POS signage, POGs, assortment, and digital.
• Lead gap analysis studies to identify and develop opportunities to grow business with the customer via new product, assortment, merchandising, cross selling, & promotions. Lead scoping and business case development.
• Work with sales, agency and shopper knowledge to develop insight based Omni-Channel Shopper Marketing programs that focuses on growing the category and the brand
• Develop & maintain accurate channel marketing plans and budgets that ensure the timely implementation of merchandising programs and promotional programs for new product launches and store resets.
• Provide category management expertise that is driven from shopper insights and best practices for key retailers to grow the re-gripping category.
• Oversee, define and develop annual promotional plans that drive category and brand objectives, including developing promotions, manage promotional P&L, tracking and auditing.
• Develop competitive assessment to understand how competition is placed across various retailers
• Ensures sales growth through robust merchandising programs, while utilizing performance metrics and analytics to gauge program effectiveness and make adjustments to future proposals
• Supports in the creation of the marketing calendar for the retailer & implementation of it, including, but not limited to, agency briefings, supervision of production timelines, and budget management
• Build relationships with the customer’s marketing organization, sales, and marketing organization to develop actionable insights into an aligned vision, go-to-market strategy, key initiatives and marketing activities
• Leads in-store agency partner in the development of merchandising materials and promotional materials. Collaborate with other Brand agencies.
• Work closely with Product Marketing & Brand Marketing to support on-going priorities, including internal communication process, product presentations, trade shows, research and competitive intelligence.
• Acquires and enhances retailers website with relevant brand content that is sharable with key accounts including providing product specifications, brand copy, image & video assets.
Basic Qualifications:

• Bachelor’s degree from an accredited institution
• 5 years channel or brand marketing experience
• 3 years Marketing experience in consumer products
• Ability to work in the U.S. without a company sponsorship

Preferred Qualifications:
• Bachelor’s degree in Marketing or Business.
• Master’s degree in Business, Marketing, from an accredited institution.
• 7 years Shopper Marketing experience at consumer product goods company, retailer or agency experience in sports industry, preferably in the golf industry
• Knowledge of golf retailers and the golf industry
• Knowledge of distribution models
• 4 years of experience developing go-to-market plans in collaboration with customers
• 4 years of experience developing promotional programs & ROI
• 2 years of experience creating digital merchandise programs
• 3 years of experience managing creative agencies

Position Criteria:
• Track record of success building a consumer brand, preferably within the sports industry.
• Ability to collaboratively develop channel marketing plans with sales, customers, and internal marketing team, and agencies
• Ability to credibly influence people without direct authority
• Ability to work in a fast passed, constant changing environment.
• Natural leader and driver with the confidence and conviction to successfully and diplomatically challenge the status quo.
• Excellent interpersonal communication and planning skills.
• Strong ability to build and maintain key relationships with customers, sales, and Golf Pride team.
• Strong analytical skills to accurately and effectively plan growth opportunities
• Data collection and analytical skills.
Very competitive salary and benefits!
Great company to work for!
Full relocation package is available!
Don't miss out! Apply now and we'll be in touch immediately with more specific details, salary information and to answer any questions!!

This position does NOT provide sponsorship so please do NOT apply if you require sponsorship.  Thank You

KP Recruiting Group 
"Bringing Talent to the Marketplace"

KP Recruiting Group is a well established and very respected recruiting firm.  We have built a strong reputation as a premier resource for providing highly qualified candidates for our clients.  We are very experienced in many industries and have a wide range of clients.  We will serve as your advocate during your career search!  Let us do the work for you!  There is never a fee for our services!



 
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