Marketing Manager - New Category (Air Purifiers) 

Location: Stamford, CT
Date Posted: 10-30-2016
Your Challenge
We challenge you to join the New Categories team in North America to lead the new category launch of Air Purifiers and Humidifiers. As the marketing and business owner, you will be fully responsible for this new business, including strategy, execution, marketing activation, budget, and P&L management.

In this role, you will collaborate with the global marketing and product development teams to develop the right plans for the US market, providing them with local market insights and perspectives. You will also work closely with the US sales managers to secure distribution and plan annual marketing activities at specific accounts. But most importantly, you will craft our story towards consumers across all touchpoints and use your experience with targeted digital marketing to ensure we reach the consumers for whom our offering is most suitable.

Responsibilities
• Develop multi-year strategy & product roadmap:
• Responsible for annual strategy plan (BMC plan)
• Work with global team to plan and execute market research.
• Analyze consumer research, customer research, channel trends, current market conditions and competitor information to unlock new insights that will drive competitive advantage.
• Collaborate with global stakeholders to localize existing global product platforms
• Project management: ensure full on-time and in full MIP deliverable. Team up with Category and supply chain to optimize innovation deployment plan

• Develop and execute marketing activities:
• Liaise with advertising and media agency to develop high quality annual marketing plan; a digtal-heavy plan that is targeted towards our specific consumer audience.
• Team up with other functions to facilitate channel / customer specific shopper marketing activities in line with National plans
• Analyze the productivity of the marketing plans and projects
• Deliver marketing activity within agreed budget

• Customer-facing brand activities with Business development and Sales team:
• Translates the midterm product roadmap into concrete product specifications for implementation by the sales organization in the different sales channels.

• Stakeholder management:
• Establish effective working relationships with cross-functional teams and external agencies and partners.
• Capable of engaging and influencing stakeholders
• Develop and coordinate means to seek regular input from Sr. Management and key constituencies regarding the quality of the plans / projects for the products / Brand.
Your Team
You will report directly to the Marketing Director New Categories in Personal Health North America. This position is based in Stamford, CT.

The New Categories team is an important & strategic new team in the Personal Health business unit, focused on exploring and launching new categories that align closely with strategy to be a leading health and wellbeing company.


We are looking for
The successful candidate will possess the following knowledge, skills education and experience:
Bachelors required, MBA preferred
Minimum of 3+ years of marketing experience
Strategic thinking
Experience with agency management and digital marketing
Creativity and entrepreneurship
Problem analysis and problem-solving
Excellent written and verbal communication skills
Lead and work in cross-functional teams
Organization and planning
Team-leadership and stakeholder management
Persuasiveness
Energy, adaptability and drive
Sense of urgency
Very competitive salary and benefits!
Great company to work for!
Full relocation package is available!
Don't miss out! Apply now and we'll be in touch immediately with more specific details, salary information and to answer any questions!!

This position does NOT provide sponsorship so please do NOT apply if you require sponsorship.  Thank You

KP Recruiting Group 
"Bringing Talent to the Marketplace"

KP Recruiting Group is a well established and very respected recruiting firm.  We have built a strong reputation as a premier resource for providing highly qualified candidates for our clients.  We are very experienced in many industries and have a wide range of clients.  We will serve as your advocate during your career search!  Let us do the work for you!  There is never a fee for our services!



 
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